Ok, now the Ugly Mug Coffee Co., These guys are awesome. There ads are bold, pretty much like the ads seen during the industrial revolution perhaps?  There BIG & BOLD and in your face, yet its so tempting to read it because it looks so intresting and the header(which is also a different colour to the body text) makes you want to read on. it kind of made me think that the person who wrote it had maybe has a energy hit (obviously from an Ugly Mug Coffee) and theyre just hell hyper. 

I like that each product has a different colour scheme, which helps the customers especially if theyre sending their kid down o get it, they could just say to get the one with the grey writing for example.