Wednesday, March 25, 2009



I also got this ad out of the Marie Claire April 2009.

Its advertising L'Eau d'Issey, A Drop of Cloud by Issey Miyake.

The layout is 2/3 with the image. I think it has to much information personaly and the header dosent look right beacuse it dosent have a capital c at the start. The shadows on the image make it look placed, not just floating with makes it look unstable.

In the body text on the first sentance it mentions previous perfumes which is a great marketing technique.

The whole ad is very easy on the eye, and is pretty much all white and grey, reinforcing the "a drop of cloud'.

The product it self. It sits in a preety white box, the graphics on it seem like clouds (funked up clouds), it has gentle shades of silver maybe from the saying 'each cloud has a silver lining' but it also has a kind of powder pink which depict the feminine kind of sophistication of L'Eau d'Issey.

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