i like this add, it's a typical advert for beer. The page is divided in thirds, the use of line is made to be the product (Heineken bottle). The design flows down so it makes the viewer look at the logo, well first "Okay. I'll have a beer." then the logo which is very well done, because once they read the "okay. i'll have a beer.' they'll then say well what beer? then they've given you an answer. it then says that it's the only answer by saying 'one choice beer' meaning there's no other choices. The green used is the Heineken green which is most probably owned by the company. It also has a gradient which highlights and puts a glow on the product kind of giving it a heavenly feeling, same as the logo down the bottom. All the text in the middle is small so you don't have to read it, the viewer kind of gets the gist of it just be reading the very top then can skip all the way down to the bottom to "Okay. I'll have a beer.' Overall i think this ad is very well done.
Love the simplicity of this and the fairly monochrome look. The arrows are very effective in leading the eye down and the simplicity of the lines are beautiful....but sorry to the advert...I still don't drink beer!but at least its pleasing to the eye!
ReplyDeleteThe advert does seem very simple but the theme behind the ad is very efficient and clever! You cant help but read each little quote and you just want to know what they say, the arrows just lead your eyes down the page!
ReplyDeleteIt's a neat effect how the lines to different outcomes actually form the linework of the bottle. Clever stuff.
ReplyDeleteThis ad works, i want a beer now! but preferably a becks.
ReplyDelete